Why satanists have given new horror movie The Witch their endorsement – Vox

On February 3, the upcoming indie horror film The Witch benefited from the sort of publicity that its studio, A24, might have shied away from even 10 years ago: The movie was officially endorsed as “a Satanic experience” by the Satanic Temple.In a statement, the temple said it believed The Witch “will signal the call-to-arms for a Satanic uprising against the tyrannical vestiges of bigoted superstitions, and will harken a new era of liberation and unfettered inquiry.” Indiewire has more on the initial announcement.On one level, this is easily recognizable as marketing in the viral era.A24 is happy to imply that if you see The Witch, you might have a satanic experience. It’s the kind of big claim that grabs headlines. And for that reason, A24 first made The Witch available to the temple.But on another level, this is an interesting look at how movie marketing is changing.

Source: Why satanists have given new horror movie The Witch their endorsement – Vox

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